The Importance of Video Marketing
Videos get more engagement and interactions from customers and it’s more effective than reading or watching photos.
Videos are more interesting than text and photos because moving things are more attractive than ones which don’t move
Videos increase your brand credibility because the most reliable way to communicate with customers is seeing them and talking to them. A huge part of this interaction can be achieved with the videos.
A One Minute Video has the impact of 150 days of writing! This is as per the recent research by Dr. James McQuivey of Forester Research.
The Online Video occupies more than 45% of the market
100 Million Users watch online marketing videos each day
90% of the online shoppers took their action to buy because of the service/product videos on the internet that they found to be more helpful
50% of people watch business-related videos in comparison to the other videos on Youtube.
The digital marketers’ secret weapon
Although text-driven Content still reigns, video is the ,secret weapon, to capture new multi-channel environments.
Today’s biggest dare is getting your message heard , Video Content does it rightly! Using marketers’ secret weapon,
video embedded content increases likes by 54% and comments by 104% on your digital marketing campaigns.
Here’s why we call, Video Content , A Secret Weapon:
If text-driven content sells fast, Visual Content sells even faster. Bytemobile Mobile Analytics Report says online video accounts for over 50% of all mobile traffic. In the next two years, Cisco expects video to increase to 57% of all consumer internet traffic globally.
For over 55% of all Internet users watch online videos every day, with branded video content reaching nearly half of these users. Interestingly, for about 54% of these people then click through to the brand’s landing pages. (Econsultancy)
80% of Internet users recall watching a video ad on a website they visited in the past 30 days with 46% taking some action after viewing the ad, making video promotion over 6 times more effective than print and online (b2bmarketing.net and Online Publishers Association)
According to Comscore, the average YouTube visitor watches 388.3 minutes of video each month.
On Facebook, Videos are the most shared form of brand Content (Zuum) with 92 percent of mobile video viewers sharing videos with others, according to Invodo.
As per SEOMOZ, Posts with videos attract three times more inward links than plain text posts
Videos in universal search results have a 41% higher click-through rate than plain-text results, Econsultancy estimates.
Website visitors will stay an average of two minutes longer on a site when they watch a video according to a Comscore study
Emails with video links received a 5.6% higher open rate and 96.38% higher click-through rate than email without video, according to Get Response says, with opt outs dropping by 75% (Eloqua).
Businesses experienced a 200% to 300% increase in their click through rate when a video was included in an email and just using the word ,video, in an email subject line witnessed open rates rise by 7% to 13% (Forrester and Experian)
Traffic, as one of the leading video production companies in Dubai offer production services for all industries. From big budget corporate video production services in Dubai to small budget video production services in UAE, we make sure we aid you with our finest services at competitive market rates.
Visual Content is marketer’s secret weapon that helps your brand penetrate effectively, why not go for it now? Let Traffic create your Secret Weapon!
